As a part of the Export Support Program, EuroCham established a series of "Exporter Stories" interviews where we seek to understand the story behind the company like how it started, how the idea was generated, and the challenges the company had to overcome to begin its export journey, and the lessons they would like to pass on to other companies hoping to export.


Exporter Story 1: Colorblind 
Founded in 2011, by Jean-Benoit Lasselin, Colorblind believes that people should all be well-dressed in order to answer to the formality of every country around the world. Colorblind understands your lifestyle and what you exactly need as well as answers to your need by providing “tailor-made elegance”. Currently exporting to many countries internationally. Jean-Benoit’s advice for those looking to export is that you should find a partner in the buying country who is aware of the market and the exact requirements you need in order to export successfully. He also goes to the countries that he wants to export to himself to experience the market and connect personally with potential buyers. For him, the key to exporting is to make sure that no one else is doing what you do and to make it high-end. Moreover, avoid copying other companies and establish your company’s core values. One of the things that Jean-Benoit mentioned too is that with a fast-growing workforce, Cambodia is a great destination to export from.

Check out the interview on EuroCham Youtube Channel below: 


Exporter Story 2: Khmer Green Charcoal 
Established in 2008 with 3 main goals in mind: environmental preservation, social impacts, and improving the livelihood of Cambodian locals. They have been working with underprivileged families to help them have income streams and help the children of the workers to attend school. Their method in production is to minimise machinery usage in order to allow space for marginalised and low-income families to work and earn a living. Beginning to export, Khmer Green Charcoal found it hard to negotiate with potential buyers as well as engage with the right logistic companies. Their advice to those looking to export is to make sure the quality of your products is up to the standard of the exporting company by applying for relevant certifications like ISO, GMP etc. as international buyers value these certificates.

Check out the interview on EuroCham Youtube Channel below: 


Exporter Story 3: Keimeas
Founded in 2016, Keimeas has helped more than 600 women in Cambodia, most of which are weavers in rural areas. With a strong aspiration to display Cambodian products on the international stage, Ms Simheang, the founder of Keimeas has worked really hard in exporting her products internationally. For Keimeas, the logistic fee is the most challenging part of exporting their products while standard requirements are not that difficult for them to meet. Ms. Simheang also advised that studying the market in order to penetrate the right one is the most crucial part of beginning to export. She also added that in order to make your products desirable for the international market, you need to make sure the price is competitive compared to other products in the same sector.

Check out the interview on EuroCham Youtube Channel below: 


Exporter Story 4: Z.O Imporrt & Export Co., Ltd
Keeping sustainability at heart, Z.O Import & Export has been producing certified eco-friendly products to sell domestically and internationally. Currently exporting to Germany themselves as well as supporting a wonderful project called Sindora Garden of Pepper exporting their products into the European markets too. Mr. Jeff, the founder of Z.O import & export finds the amount of paperwork overwhelming, and finding the right buyer is somewhat challenging as a newcomer. Nevertheless, Z.O import & export advises companies that are looking to export their products into the international markets to do thorough investigations in terms of the partner's background and the procedures of completing any paperwork.

Check out the interview on EuroCham Youtube Channel below: 


Exporter Story 5: Kingdom of WOW (KOW) Lifestyle Manufacturing Co. Ltd
Godie, the founder of Kingdom of Wow sat down with us to share about her inspiring journey of producing shoes and selling them internationally. Moving from Shanghai, Cambodia captured the heart of Godie the same way her products did the people of Cambodia. Her initial step into the business without the knowledge of the manufacturing sector has in fact opened her eyes more and the business is now performing really well selling worldwide. She advised the companies looking to export to start doing the business they are passionate about and not afraid to get started even if you have to learn along the way.

Check out the interview on EuroCham Youtube Channel below: 


Exporter Story 6: Seekers Independent Spirits Co., Ltd.
Marco came to Cambodia to create a spirit brand that embedded Mekong's taste and artistic design. Like any other exporter, he faces similar challenges in his exporting journey such as finding the right logistic company to help get his products to another market and getting through numerous paperwork. However, finding the right partner will definitely help smoothen the entire exporting process. His advice to those looking to export is to start the business no matter how small you think the business is.

Check out the interview on EuroCham Youtube Channel below: