The following six export guides aim to raise awareness regarding opportunities in the European market for Cambodian products, as well as guide exporters on the basic steps they need to take to get their products on the market.
Dried Tropical Fruits
Accounting for more than a third of total global imports, the European Union is the world’s largest market for dried fruits and one of the fastest growing ones.
Today, 98% of all Cambodian dried fruits exports are directed to China, and 90% of the total Cambodian production of tropical fruits is exported to Thailand and Vietnam, which often process and re-export them. Cambodian producers and exporters have much to gain by cutting out these intermediaries and directly approaching end markets, such as Europe.
Accounting for more than a third of total global imports, the European Union is the world’s largest market for cashew nuts and is predicted to grow at a steady rate of 5% to 6% per year in the medium to long term.
In 2020, 96% of all Cambodian cashew nuts exports were directed to Vietnam – the world’s largest exporter of cashew nuts - which often processes and re-exports them. Cambodian producers and exporters have much to gain by cutting out intermediaries and directly approaching end markets in the European Union.
Home Decor & Home Textiles
Accounting for approximately 38% of total global imports, the European Union is one of the world’s largest markets for Home Decoration and Home Textiles (HDHT) products, and is growing rapidly.
This increased demand benefits developing countries, where a significant proportion of the goods originate. It creates great opportunities for producers in Cambodia, especially in mid to high-end markets.
Although extremely low compared to its total consumption of sugar, Europe still imports around 1,500 to 3,000 tonnes of palm sugar every year.
As European demand for new and innovative sweeteners is growing, Cambodian producers have the opportunity to play an important role in making this commodity more known and appreciated in Europe, especially by stressing its exclusivity and unique origin.
Europe is a key market for sustainable textiles, especially for clothing, furniture, buildings, vehicles, as well as medical and protective equipment.
Environmental concern is widespread in Europe and consumers are gradually shifting to more sustainable lifestyles. They expect the textile industry to answer these changes in habits and be more responsible regarding environmental and social issues. Suppliers from developing countries that will be the fastest to adapt their sourcing and production to these trends will likely be the best performing in the European market.
Accounting for more than a quarter of total global imports in value, the European Union is
the world’s largest market for pepper and offer a price advantage over Asian markets for high-quality and sustainably produced pepper exporters.
Today, most Cambodian pepper is directed to Vietnam and, to a minor extent, Thailand, which often process and re-export them. Cambodian producers and exporters have much to gain by cutting out these intermediaries and directly approaching European markets.