“The creation of the Italian Chapter opens the opportunity for the Italian business community to enhance its presence in Cambodia and, simultaneously facilitates the cooperation between Italian businesses and their Cambodian counterparts. Moreover, with the establishment of a dedicated framework, world-renowned Italian brands can benefit from further exposure to the rapidly-growing Cambodian market. Italian business interests are now properly represented within a common European platform, where companies can make use of an extensive range of EuroCham's assistance instruments, which include advocacy initiatives, outreach activities or business development services.”